6 p.m. I made a salad with smoked trout, spinach, tomatoes, green apple (but any kind of apple will work) and a little lemon juice.
7 p.m. Breaux Capital is launching a merchandising campaign tomorrow. It’s all caps — dad hats, like a curved baseball cap, with different textures, colors and tones. We have a lot of dad in the Breaux Capital network, and I am really proud of that. It’s all black men, so we had to think of something that naturally fit our culture. If you buy a T-shirt not everybody is going to rock it; some people like the button up. If we do a beanie hat, not everyone is into that.
We have the social media images all ready to go, so I review the communication we are sending our owners about selling the merchandise. It’s kind of complicated because the caps are physically in different hubs, and if we have sales there are around seven different steps to get them to the customer. We want to make sure everyone knows their role and that it’s clear.
5:15 p.m. I leave the office to get to the bus station. I go back and forth to Chicago pretty much every weekend on the Indian Trails bus. It’s where Theodora, my girlfriend, soon-to-be fiancée, lives. I haven’t proposed yet, but it is going to happen later in the year. I can’t share the details without spilling, but she knows it is coming. We have to be out of the country to do it. I want to be very very relaxed, and I want to be on vacation. I don’t want to be even remotely near work.
She’s a clean energy consultant. She does very cool work for a boutique consulting agency. They work with larger utilities on their clean energy program for low-income residents. Something like LED light bulbs, how do we ensure equitable access to those things so that low-income communities have access to clean energy also. We have to lessen the impact of global warming.
8:20 p.m. I wake up from a nap and get some reading done. Right now I’m working on a book called “Inspired: How to Create Tech Products Customers Love.” It’s for my State of Michigan work, but I’m also interested in becoming a better designer. I taught myself how to design all of my company’s websites by reading books, so I know reading is important.
11:15 p.m. My bus pulls into Chicago six hours later. I check in with my girlfriend, and then I fall asleep.