More Pet Insurance Policies Are Being Sold. But Are They Worth the Cost?

More Pet Insurance Policies Are Being Sold. But Are They Worth the Cost?


Pet policies typically don’t cover pre-existing conditions, Mr. Blyskal said, so premiums are generally lower when your pet is young and healthy. Even if you start early, though, you may end up paying more over time, he said, because some policies raise premiums as pets get older. This can increase costs substantially, he said, and cause owners to drop their policies as the animals get older — just when they are more likely to need the coverage. Industrywide, the average pet policy is maintained for three years or less, according to an insurer regulatory filing in 2016 in Washington State.

The expenses tied to pet health coverage usually include not only a regular premium but also other out-of-pocket costs, like a deductible — an amount that you must pay before insurance begins paying. Insurance may cover less than 100 percent of costs after the deductible, so you’ll still have to pay for part of the treatment. Some policies may cap payments, so ask if there’s a limit.

Rob Jackson, chief executive of Healthy Paws Pet Insurance, said insurance could protect against budget-busting events costing thousands of dollars. (Healthy Paws said a pet’s age affects premiums at initial enrollment, but doesn’t cause them to rise as the pet ages). The Healthy Paws website cites examples like Fridgey the Bengal cat, who had a $4,600 hip replacement, and Lupa the German shepherd, who needed $52,000 in treatment for tetanus exposure.

One way to pay lower premiums, and possibly get broader coverage, is to buy pet insurance through your employer. Eleven percent of employers in the United States offer pet health insurance benefits, according to a 2018 survey by the Society for Human Resource Management, up from 6 percent in 2014. Typically, companies offer pet insurance as a “voluntary” benefit. It’s uncommon for employers to contribute to the cost of premiums, as they do with human health insurance. But insurers may give employees a break on premiums, or offer better coverage, because their marketing costs are lower.

Employees at Ollie, a specialty dog food company, receive a 15 percent discount on premiums from the insurer Healthy Paws, said Gabby Slome, a co-founder of Ollie. (Ollie also offers workers benefits like “pawternity” leave when they take a new dog home.)

“We had a strong belief that pets are a part of one’s family,” she said.

Scott Liles, president and chief pet insurance officer with Nationwide, said half of Fortune 500 companies offer their employees pet insurance from his company. Nationwide’s employer-based plans now underwrite by species — canines vs. felines — but not by age or breed, Mr. Liles said. That means, he said, you won’t pay a higher premium if your pet is older, or if its breed is prone to certain illnesses, unlike policies sold in the open market.

Here are some questions and answers about pet health insurance:

Do some animals cost more to insure than others?

Cats are generally less expensive to insure than dogs. The average accident and illness premium in 2017 was about $45 a month for dogs and $28 a month for cats, according to the pet health insurance association. Because some purebred animals are prone to certain health problems, some insurers may charge higher premiums for them.



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